For those outside the industry, the Addy Awards are a local, regional and national awards program that honors creative work around the country. Recently, MINI USA’s agency, Butler Shine Stern & Partners (BSSP) took home top awards in five categories — including television, and out-of-home — at the San Francisco Addy awards. Taking home 11 awards total, honors were concentrated around two campaigns: MINI Rocks the Rivals, and the Coupé launch — including the space shuttle-inspired installation in NYC. These are not the first advertising awards for BSSP and certainly not the first for the MINI brand, so congrats all around. See the full list of award wins here.