the $20,000 MINI Officially Returns with the MINI Oxford Edition Now for Everyone

The MINI Oxford Edition is now now officially available for everyone. After we broke the news earlier this year,MINI USA today announced that it is now making its value-oriented MINI Oxford Edition line-up available to all customers. The model hits a price-point not seen in over a decade from brand at under $20k. Additionally MINI USA has added the 2020 MINI Countryman to the MINI Oxford Edition lineup, joining the 2-door and 4-door MINI Oxford Edition models.

Availability of the MINI Oxford Edition, which was previously offered exclusively to current and recently graduated college students, and active duty and recently retired U.S. military, was initially expanded to jump-start sales of the hatch. However now with the COVID-19 pandemic, MINI is looking at this program to help bring customers back into showrooms.

Our Oxford Editions are all about offering MINI models with incredible value, at an attractive price, without giving up style, substance, and MINI’s fun-to-drive characteristics.

Mike Peyton, Vice President, MINI of the Americas. 

The New 2020 MINI Countryman Oxford Edition – More Value, Versatility and Fun

MINI’s most versatile model which appeals to a wider range of customers, the new 2020 MINI Countryman Oxford Edition is available in limited numbers as both Cooper and Cooper ALL4 variants. 

Offering our Oxford Editions to everyone and adding the versatile Countryman Oxford Edition are additional means of making MINI more accessible to more customers. A MINI Oxford Edition is the perfect choice, maybe now more than ever, for value-minded customers who want to engage with our brand, and be part of the MINI community.”

Mike Peyton, Vice President, MINI of the Americas. 

This special edition comes with all the standard equipment of the Classic Trim, which includes leatherette upholstery, 6.5” display with Bluetooth, rear camera and rear park distance control, 7-speed dual clutch transmission and a panoramic sunroof. On top of that, the MINI Countryman Oxford Edition comes standard with upgraded 18” wheels, anthracite headliner, heated front seats, automatic climate control, and a choice of six exterior colors, including metallic paint options. Given what some of these options cost stand-alone, it’s incredibly impressive for the price.

Speaking of the Manufacturer’s Suggested Retail Price (MSRP) for the 2020 MINI Cooper Countryman Oxford Edition is $25,900. The 2020 MINI Cooper Countryman ALL4 Oxford Edition has an MSRP of $27,900. Pricing excludes the $850 Destination & Handling fee. This means the MINI Countryman Oxford Edition is specially configured with $5,500 worth of optional equipment as standard at no additional cost. The real value is of course the front-wheel drive model which will likely suit the vast majority just fine.

The MINI Oxford Edition – 2 Door and 4 Door Hardtops Remain True Value-Leaders

The 2021 model year MINI Oxford Edition 2 Door and 4 Door Hardtops continue to represent MINI’s most value-oriented offerings, and come standard with the MINI Connected Infotainment System with a 6.5 inch high resolution screen with Bluetooth, rear-view camera, park distance control and MINI Teleservices and emergency call.  The MINI Oxford Edition hardtops also come with upgraded 17” wheels in silver or black, automatic or manual transmission, dual-pane panoramic moon roof, heated seats, and a choice of six exterior body colors.

The 2021 MINI Oxford Edition 2-door Hardtop is priced at an MSRP of $19,750.  The 2021 MINI Oxford Edition 4-door Hardtop is priced at $20,750. Pricing excludes the $850 Destination & Handling fee. This means the MINI Oxford Edition Hardtops are specially configured with $6,900 worth of optional equipment as standard at no additional cost. Again an astounding value given how prices have risen over the years.

MINI Oxford Edition models are offered though participating dealers with a simplified “what you see is what you pay” pricing that was made possible by not involving added incentives or gimmicks.  2021MINI Oxford Edition Hardtops are currently available at participating dealerships across the U.S. The new 2020 MINI Countryman Oxford Edition variants will be available at participating dealers in limited numbers starting this July.
The MINI Oxford Edition Hardtops were first launched for the 2018 model year and focused on offering active and recently graduated college students a special value-oriented opportunity to own a MINI. In 2019 MINI USA then expanded the Oxford Edition to active and recently retired U.S Military personnel as a way to support them in honor of their service. 

Today, while all three MINI Oxford Editions are now available to everyone and in some way up-end the narrative that MINIs have gotten too expensive (even if that’s primarily driven by inflation). And given the high quality of the current F56 and F60, these cars have become great buys that can hold their own against pretty much any competition.