MINI entered 2025 facing a year of transition. A new retail model, an almost entirely refreshed lineup, and mounting pressure to prove that electrification could drive real demand rather than just headlines. By year’s end, the UK results told a clear story. With 47,328 registrations, MINI did not just hold its ground. It quietly strengthened its position, leaning heavily on electric growth while its core models continued to do the heavy lifting.

Electric vehicles were the real story. MINI delivered 13,900 battery electric vehicles in 2025, representing 31.7 percent of total UK sales. That is a notable jump from 22 percent in 2024 and a clear indicator that the brand’s push toward electrification is resonating with buyers. Unlike some rivals chasing volume through incentives alone, MINI’s growth appears to be coming from product momentum and expanding choice.

The MINI Aceman played a meaningful role in that shift. With its first full year on sale, the Aceman recorded 5,882 registrations, quickly establishing itself as a key entry point into MINI ownership for EV buyers looking for something more distinctive than the typical small crossover. It also helped bridge the gap between the Cooper and Countryman in both size and price, giving the range a more complete feel.

Despite the growth in new nameplates, the MINI Cooper remained the backbone of the brand. With 24,486 registrations, it once again stood as MINI’s best-selling model in the UK. Its continued popularity shows that even as MINI evolves its powertrains and retail strategy, the core appeal of the Cooper remains intact.

The MINI Countryman also continued to perform well, posting 13,580 registrations. Its increased size, added practicality, and broad range of powertrains have clearly struck a chord with UK buyers who want MINI character without the compromises traditionally associated with smaller cars.

Perhaps one of the more encouraging signals came from the MINI Convertible. Sales rose 23.2 percent year over year to 3,380 units, suggesting that demand for open-top motoring remains healthy despite broader market uncertainty. In an era where many brands are quietly stepping away from niche body styles, MINI’s commitment to the Convertible continues to pay dividends.

Reflecting on the year, David Beattie, Director of MINI UK and Ireland, summed it up clearly. “2025 has been a standout year for MINI in the UK, driven by the growing demand for our fully electric models alongside the continued success of our most iconic vehicles.”

Taken as a whole, MINI’s 2025 UK results point to a brand that is navigating change with more confidence than most. Electrification is accelerating, legacy models remain strong, and the product range feels more coherent than it has in years. If this momentum carries into 2026, MINI’s UK market position looks increasingly well secured.