MSN Previews the MINI Convertible

Here's an excerpt from MSN.com: It was just a few years ago that MINI made its debut in the North American market with its popular little Cooper. At that time, less than...

2005 JCW MCS Kits Shipping to US Dealers

The first 210hp JCW Cooper S kits should be shipping to US dealers very shortly. Also coming soon is the JCW upgrade kit for '02-'04 MCS owners with the previous 200hp kit....

MINIUSA.com Honored by Fast Company

FastCompany's October edition has a great article about how MINIUSA.com has bridged the gap from customer service and sales. Here's an excerpt: High-Tech Achiever: Mini USA Mini USA uses Web technology to...

Italian Job 2 Confirmed

As we reported back in July Paramount was looking to get the Italian Job 2 in production as soon as possible for a release sometime in '05. Now it looks like that...

James Dyson on the Original Mini

James Dyson, inventor of the bagless Dyson Vacuum, comments on how the original Mini changed his life (via CNN.com): One of the best, and most fun, inventions of my lifetime is that...

Edmonds Reviews the MINI Convertible

Erin Riches at Edmonds manages to create a compelling case for the MINI convertible, not only in regards to style but performance as well. Here are a few excerpts: Often, the driving...

MINIUSA Sales for September Up 27%

From MINIUSA PR: MINI USA reported strong September sales, marking the first month the MINI convertible went on sale in the U.S. September sales of MINI automobiles were 2,917, up 27 percent...

Sunroof Decal Retrofit Kit

For all those interested in the new white and checkered sunroof decals we've got the official MINI retrofit instructions in the form of a PDF. While the dealer may be the best...

Does Testosterone Helps Sell the MINI?

The Montreal Gazette has an interesting story about the MINI's testosterone laden advertising and why it's important to the brand. Here's an excerpt: BMW's much-anticipated Mini Cooper In the U.S, billboards compare...