These concepts aren’t new (MINI’s was released last June) but in many ways this is our best look at the ideas behind them. Autonomous driving, car sharing, extreme luxury and the joy...
It was 15 years ago today that a feisty, little- known car company came ashore in the United States and captured the hearts of Americans from coast-to-coast. Since 2002, MINI USA has...
Time flies doesn’t it? 15 years ago today I drove to the local MINI dealer (which opened without ceremony an hour before) and test drove a car that would go on to...
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series...
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a difficult decision for the agency. Over the years,...
Round 2 of the Continental Tire SportsCar Challenge (CTSC) took place on a gorgeous day at Sebring International Raceway. The Visit Sebring 120 would prove to be an exciting race and usher...
Update: If you want to catch the MINI JCW Race team race in the Continental Tire Challenge today at Sebring the place to do it is via app or browser. The race...
Earlier this year MINI had its biggest Motorsports win since Monte Carlo in the 60’s for the iconic hardtop when they won the BMW Endurance Challenge At Daytona. That’s the opinion or...
Another great show this week! Alex schools me on French, Brian drives the Countryman PHEV, Todd drives the 4 door Cooper and I put on my tin-foil hat. Pretty sure you guys...
The official MotoringFile review of the highly anticipated F60 Countryman is a few days away. Until then we wanted to bring you a look at the new crossover in comparison with another...
