Last fall MINI decided to do something different. Rather than focusing on auto shows MINIUSA launched the Reinvented Tour that didn’t just introduce the new Clubman but reintroduced the brand. We attended...
In the weeks before the first race of the year, every team’s optimism runs at maximum rpms. The MINI JCW Team had plenty of reasons for optimism about their chances in the...
Official release: Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s...
The Defy Labels campaign has officially kicked off with a commercial on the biggest North American stage there is, Super Bowl 50. The commercial (which we detailed last week) is the beginning...
MotoringFile broke the news of MINI’s plugin hybrid almost exactly two years ago. Since then we’ve had a steady drip of news on the new drivetrain. However last week BMW formally introduced...
MINI USA bucked the industry average of -0.4% January year-on-year sales decline and delivered ten more units for a total of 3,238 deliveries, a rise of 0.3%. Now, MINI doesn’t really have a specific brand that they...
Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...
We’ve specced our fair share of MINIs over the years and followed MINIUSA’s tweaking of options and packages. The truth is that the most underrated options differs greatly on what you’re doing...
Some of you may remember last summer when MINI sent out a memo to dealers detailing changes for the 2016 model year. One of those changes caught our eye – the removal...
The MINI JCW Team, looking to build continued success on their strong second-place finish in last year’s grand finale at Road Atlanta, has added new drivers and a third car for the...
