With a car as expressive as the MINI, exterior and interior colors and trim are a big deal. So it’s with plenty of anticipation that we can finally reveal the full color...
BMW Group sales growth continues to climb across the board. This includes MINI, which saw sales grow by +6.4% compared to July of 2012. Year-to-date sales are down slightly (-1.0%). As of...
MINI has always done a great job marketing their cars out in the world. That is, in what’s known as “environmental” advertising. From billboards, to PR stunts, to a Countyrman in a...
Modifying cars ca be a slippery slope. This is the biggest slope we’ve ever heard of. (Via Axis of Oversteer). >First it was just to be the caging, full containment seat, and...
Official Release: MINI USA reported the best July ever with sales of 5,950 automobiles, an increase of 1.6 percent from the 5,855 sold in the same month a year ago. Year-to-date, MINI...
According to sources the R56 is about to pass one of its last milestones. The last US allocation for the MINI hardtop will be next week. That means that cars have to...
Since the advent of the iPhone 5, MINI owners with MINI Connected have had one consistent question for us here at MotoringFile: when will MINI update the center armrest dock to fit...
This week BMW not only took the wraps off of a car but brand and a strategy. Creating something sustainable that performs up to all expectations is a very tall order. But...
Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By...
