What to Expect from MINI at the Frankfurt IAA

MINI at the Frankfurt IAA 2017 will consist of a spectacularly designed two-level display area. The star of the show will likely be the new MINI E concept which will preview all...

Hands-on With the 2016 MINI Clubman

MINI has officially unveiled the new 2016 MINI Clubman at the Frankfurt Motor Show and we’re just back from our first hands-on time with it. Here are our big take-aways: – The...

MINI at IAA Frankfurt 2015

**Official Release:** MINI is continuing to expand its model range with the world premiere of the new MINI Clubman at the International Motor Show Frankfurt 2015. The MINI Clubman marks the brand’s...

MINI at the Frankfurt IAA Auto Show

Official Release: The BMW Group will be exhibiting from 15 – 27 September in Frankfurt with a one-of-a-kind stand architecture that takes modern experiential marketing to a whole new level. Under the...

What to Expect from MINI at the Frankfurt Motor Show

Traditionally the major fall European motor show (which alternates between Paris and Frankfurt annually) sees at least one major debut from MINI. Many had hoped it would be the public debut of...

MINI Presentation at the Frankfurt IAA Motor Show

The following is the official transcript of the speech given by Dr. Ian Robertson, Member of the Board of Management of BMW AG, Sales & Marketing. Official Release: A decade ago, MINI...