Ever wonder if an electric car could really work in your daily driving routine? Take heart, a recently released study from UC Davis and BMW Group found that the MINI E met...
Today is the day that BMW took the wraps off its biggest gamble to date. No it’s not a full car reveal. Actually much more grand and has greater implications than any...
The title says it all. BMW will launch the highly anticipated new sub-brand on Monday. We’ll be in Munich later in the week to talk with BMW about plans for both the...
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...
For years enthusiasts have been complaining that BMW and MINI need to make cars lighter. Today the BMW Group is giving us its answer. The hope of the megacity program (which will...
Today BMW released the first official information on the forthcoming Megacity vehicle that will redefine BMW and the brand it’s carefully cultivated for the past 80 years. Yes it’s that big. The...
MINI has been working on the idea of a city car for quite some time. However it was only last year that things began to fall into place and allow the idea...
