
BMW Begins It’s March Towards the iSetta With Documentary Series
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...

As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...

For years enthusiasts have been complaining that BMW and MINI need to make cars lighter. Today the BMW Group is giving us its answer. The hope of the megacity program (which will...

Today BMW released the first official information on the forthcoming Megacity vehicle that will redefine BMW and the brand it’s carefully cultivated for the past 80 years. Yes it’s that big. The...

MINI has been working on the idea of a city car for quite some time. However it was only last year that things began to fall into place and allow the idea...

Last week BMW’s Technik division celebrated its 25th anniversary with a slew of photos of the super secret division’s work. However one thing tucked away within the photos and information was a...

Our sister site BimmerFile has been writing an ongoing series about BMW’s secret concept cars that have stayed deep within the company yet are influencing many future products. Perhaps the most interesting...

According to a local Washington State TV station BMW and partner SGL are looking at several locations in North America to build a plant specifically for producing carbon fiber material likely for...

BMW has gone the length of officially disputing the notion that the upcoming launch of the ActiveE will be smaller than the MINI E field study. Why do you ask? Because the...

Over the weekend BMW released the first pictures and technical specifications of it’s latest concept car, the BMW Vision EfficientDynamics Concept. Why are we posting this on MF? Project i is a...