BMW to Launch Megacity Sub-Brand Monday
The title says it all. BMW will launch the highly anticipated new sub-brand on Monday. We’ll be in Munich later in the week to talk with BMW about plans for both the...
BMW Begins It’s March Towards the iSetta With Documentary Series
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...
BMW Megacity: World’s First Mass Produced Carbon Fiber Car
For years enthusiasts have been complaining that BMW and MINI need to make cars lighter. Today the BMW Group is giving us its answer. The hope of the megacity program (which will...
BMW Releases City Car Info & Photos
Today BMW released the first official information on the forthcoming Megacity vehicle that will redefine BMW and the brand it’s carefully cultivated for the past 80 years. Yes it’s that big. The...
MINI’s Secret City Car Project
MINI has been working on the idea of a city car for quite some time. However it was only last year that things began to fall into place and allow the idea...
BMW Planning Hydrogen Power for MINI?
Last week BMW’s Technik division celebrated its 25th anniversary with a slew of photos of the super secret division’s work. However one thing tucked away within the photos and information was a...
BMW E1: Pioneering The Electric Future
Our sister site BimmerFile has been writing an ongoing series about BMW’s secret concept cars that have stayed deep within the company yet are influencing many future products. Perhaps the most interesting...
BMW to Build Carbon Fiber Plant in North American
According to a local Washington State TV station BMW and partner SGL are looking at several locations in North America to build a plant specifically for producing carbon fiber material likely for...