So there was this 135is — dirty in the wrong ways, with all the signs that it hadn’t been taken care of in a proper fashion. Yet there it was, carving up...
This week BMW not only took the wraps off of a car but brand and a strategy. Creating something sustainable that performs up to all expectations is a very tall order. But...
It isn’t every day that BMW launches a new brand. In fact the last time it happened was in 2001 when MINI was created. And it could be argued that this is...
BMW’s foray into electric vehicles began in the early ’70s. Since then, the company has dabbled in electric powered vehicles in proof-of-concept form for motor shows and even internal engineering studies. However...
It’s all theoretical of course but when asked about BMW’s new 1.5L three cylinder architecture the head of BMW M was unusually candid about the possibilities. According to an interview Dr. Friedrich...
Official Release: When the first production version of the BMW i3 rolls off the assembly line in Leipzig in late 2013, it will mark the provisional culmination of 40 years of development...
This post is also featured over on our sister site, BimmerFile.com. In various interviews over the past few months, BMW executives have hinted at grand plans for the UKL platform. Reported by...
A lot is going to change with the next generation MINI. The aesthetic design of the car will be part evolution and part revolution, and the underlying chassis platform was designed from...
BMW may have saved the MINI brand, but for years they struggled to create sustainable and healthy profit from it. More than once it looked like sharing platforms and engines would be...
