MINI UK Releases Value Priced MINI Clubman One D
Official Release: Following the successful UK market launch of the MINI Clubman in October 2015, and the recent announcement of the MINI Clubman ALL4, MINI UK is adding a new model to...
BMW & MINI Win iF GOOD Design Awards
Official release. The outstanding quality of design achieved by the BMW Group is setting new standards, as an array of design prizes have highlighted. In the iF design award 2016, for example...
MINI Sedan? It’s Officially on the Table
A MINI a with a trunk? It could be coming according to Peter Schwarzenbauer, BMW board member in charge of MINI. At the recent convertible launch Mr. Schwarzenbauer was surprisingly candid with...
Revisited: The MINI Superleggera Roadster
According to super-sleuth Georg Kacher (who usually gets things mostly correct) the BMW board approved the MINI Superleggera for production in 2018 earlier this year. However that was quickly followed up with...
MINI’s New Identity and Brand Strategy is All About Minimalism
This week BMW not only took the wraps off of a new car but also a new identity and brand strategy for MINI. While the most visible sign is a modernized (and...
MINI Re-Brands & Re-Aligns its Strategy with an Eye On Car-Sharing
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is...
An Inside Look at the Design of the new MINI Clubman
The MINI Clubman is a further evolution of MINI’s design language. And in our eyes it’s the most sophisticated and understated product we’ve seen from the brand. That makes sense given the...
2016 MINI Clubman Teased, Sort Of (Video)
The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To support the launch of the F54 and unveil...
MINI Making the Case for Superleggera Production
This week, [Autocar](http://www.autocar.co.uk/car-news/new-cars/bold-mini-superleggera-concept-could-still-make-production) decided there’s still hope that the Superleggera will enter production. While enthusiasts probably begin to grow frustrated by these rumors, Autocar’s take is based on an actual conversation with...
Chris Bangle on The Future of Car Design
For your weekend reading pleasure, we present a friend from the past. Chris Bangle of course is the BMW Group’s former head of design and was instrumental in defining the look of...