MINI In the Press Archives - Page 7 of 96

The Truth About Active Sound

Feb 4, 15Feb 11, 15

Earlier this week, we [linked](https://www.motoringfile.com/2015/01/27/car-purists-vs-active-sound/) to an [article](http://www.washingtonpost.com/business/economy/americas-best-selling-cars-and-trucks-are-built-on-lies-the-rise-of-fake-engine-noise/2015/01/21/6db09a10-a0ba-11e4-b146-577832eafcb4_story.html?tid=pm_pop) from the [Washington Post](www.washingtonpost.com) describing how car enthusiasts feel about technology-generated engine sounds. Our takeaway was that Active Sound is a necessary evil given...

Spied: F54 Clubman S Caught with Reduced Camouflage

Feb 3, 15Feb 11, 15

Our colleagues at [Automobile Magazine](http://www.automobilemag.com/) have been on a roll lately. Following their [scoop](https://www.motoringfile.com/2015/01/23/mini-rocketman-renamed-mini-minor-and-other-rumors/) on the potential MINI Minor and Superleggera, they recently published a series of [spy pictures](http://www.automobilemag.com/features/news/1501-mini-cooper-clubman-spied-with-less-camouflage/) of the F54...

Auto, Motor und Sport Names F56 Best Car of 2015

Jan 31, 15Jan 31, 15

The new MINI is only 14 months old but [awards](https://www.motoringfile.com/2014/09/18/the-new-mini-is-voted-best-looking-car-of-2014-in-its-class/) keep coming. This time [Auto, Motor und Sport](http://www.auto-motor-und-sport.de) asked 112,000 of its readers to choose their preferred imported car, and the F56...

MINI Driver and Friends Go on Deer Killing Rampage

Jan 30, 15Jan 31, 15

No, really. In what is one of the most bizarre MINI-related stories we’ve seen, police find four men and four dead deer with a MINI Cooper.

Petrolicious: The Classic Mini Visualized

Jan 28, 15Jan 26, 15

Although most of the readers here on MotoringFile likely own or are reading about the modern MINI, we hold a special place for the car that started the craze, the classic Mini. One...

The Motorer Obsession Program and 2015 MINI Sales

Jan 27, 15Jan 25, 15

Back in November, we [outlined](https://www.motoringfile.com/2014/11/13/mini-usa-to-improve-service-marketing-and-dealer-profits/) MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A [report from Automotive News](http://www.autonews.com/article/20150124/RETAIL06/301249934/mini-dealers-to-keep-popular-customer-satisfaction-program-sales) indicates that MINI reiterated its commitment to dealers during the...

Car Purists vs. Active Sound

Jan 27, 15Jan 26, 15

Earlier last week, [Washington Post](http://www.washingtonpost.com) journalist Drew Harwell wrote a [detailed post](http://www.washingtonpost.com/business/economy/americas-best-selling-cars-and-trucks-are-built-on-lies-the-rise-of-fake-engine-noise/2015/01/21/6db09a10-a0ba-11e4-b146-577832eafcb4_story.html?tid=pm_pop) about the state of “fake” engine noise found in today’s new cars. There are a number of different acronyms for this...