Smart to Copy MINI in the US
The Automotive News gives us a sneak peak as to how Smart plans on positioning itself in the US market: >Roger Penske plans to duplicate Mini’s strategy when he starts selling Smart...
Evo Puts the GP Through its Paces
Senior EVO staff writer Jetro Bovingdon asks the question many MF readers have been wondering for almost a year now; is this a ‘cynical marketing exercise or baby M car?’ His conclusion...
Greater Gotham Motoring School
MINI USA and its new agency BSSP have launched the first of several (potential) local MINI websites; the Greater Gotham Motoring School. The site presents the various New York dealers to potential...
21 People in a Mini
>”It was hot, stuffy & very uncomfortable” Yeah that quote about sums it up. You can read more below: [ Malaysians play ‘squash’ in Mini Cooper ] IOL
AutoExpress Reviews the JCW GP
Another review is in from the recent GP press event. This time from AutoExpress. Here’s an excerpt: >Developing 215bhp (Ed: yes it’s actually 218bhp) and 245Nm of torque, the GP has only...
Fifth Gear Reviews the GP
They may not get the power figures right (who has) but they do a good job taking us through the ultimate factory MINI. Here’s an excerpt: >In GP form, the Mini feels...
MINI Most Appealing Compact for Five Years
For an impressive fifth year in a row, the MINI Cooper ranked highest in the Compact Car Segment in J.D. Power and Associates latest Automotive Performance, Execution and Layout (APEAL) Study. This...
MINI Wins Again JD Power APEAL Study
In the latest J.D. Power and Associates 2006 Automotive Performance, Execution and Layout (APEAL) Study, MINI is tops in the hotly contested Compact Segment, ahead of the VW Jetta and the Honda...
Dusty Art on a MINI
Finally, something to do with the dust on the back of your MINI: [ Dust Art ] Statesman.com
It’s Official: The Smart is Coming to the US
Automotive News is reporting that DaimlerChrysler’s Smart fortwo will make its US debut in 2008 and will be sold by Roger Penske at select dealerships. Here’s an excerpt from the article: >DaimlerChrysler...