2006 MINI Initial Quality
J.D. Power has released the results of the 2006 Initial Quality Survey. After reviewing the results, it is probably safe to say we won’t be seeing a MINIUSA press release on this...
Pixar’s MINI Section
This comes from long time MF contributor Josh Wardell: >I was just reading this week’s Autoweek, and Dutch Mandel’s article on Pixar’s annual car show shows that a lot of Pixar employees...
BMW Says “No”
In one of the most brilliant pieces of automotive print advertising I’ve seen in years, BMW has begun a campaign based around the word “No”. Here’s how the two page ad is...
Rust!
Yes ladies and gentlemen, rust never sleeps. This includes MINIs. To the shock and horror and quite a few, there has been some rust found on a handful of mostly (but not...
2005 MINI One D Reviewed
While this review is a year old, it’s probably one of the few MINI One D reviews I’ve ever seen. And since better gas mileage seems to be on the minds of...
Crispin in BusinessWeek
MINIUSA’s previous ad agency Crispin Porter + Bogusky is featured in the cover story of the May 22 issue of BusinessWeek.  The article focuses mainly on Crispin’s recent work for Volkswagen of America, but their...
Cnet Reviews the 2006 MCS
How many times do you see a glowing review of what is essentially a five year old car? If you’re reading MINI reviews lately, you’ve probably seen your fair share. Here’s the...
MINI UK Goes Viral in GP Campaign
It looks like MINI UK’s advertising agency has gone viral with its latest compaign. This one focuses on the GP and whether or not you’re man enough for the car. As you...
Road & Track Discovers the Dragon
R&T has a timely article in this month’s issue about everyones favorite 11-mile stretch of road. Here’s an excerpt: >Driving the Dragon requires full-time concentration. Hands at 3 and 9 o’clock are...
Behind the Scenes of the Ruby Tuesday Ad
As you may have seen, restaurant chain Ruby Tuesday is currently running an ad for their mini hamburgers that features MINIs. One of the folks that created the ad has a small...