MINI Winter Driving From MINI.ca
For those who are new to winter driving (or in need of a refresher like many of us) MINI Canada has an entertaining and even educational portion of their website dedicated to...
MINI Wins Again With High Residuals
For the fourth year in a row the MINI has earned the highest projected resale value in the compact car segment from ALG. >BMW of North America, LLC has once again made...
MINI Advertising – A Look Ahead
Today’s San Francisco Chronicle features a story on the recent three way competition to fill the gap left when the Crispin Porter + Bogusky ad agency left MINIUSA to take on the...
Plain or the Works?
Bimmer Magazine has an article in this month’s edition that compares and contrasts a stock Cooper S to a fully optioned Cooper S with the JCW engine package. The goal (and it...
Toronto Star Reviews the JCW MCS
Chalk up another positive review for the MINI. This time it’s the JCW MCS and the Toronto Star. It may be worth mentioning that the dollars that the author speaks of are...
The MINI Citation
Definitely one of the better bits of “advertising” that MINI and Crispin Porter + Bogusky has created and destined to be one of the last as well. Check it out: [ The...
New 2007 MINI Spyshots
It looks like the floodgates are starting to open and Edmunds.com is first in line with spyshots of those recently built 2007 MINI product mules. Here’s an excerpt from today’s edition: >The...
New York Times on MINI USA’s Agency Switch
Today’s New York Times has some further details about MINI’s recent agency selection: >Butler, Shine is known for its offbeat campaigns for marketers like Converse footwear, Leap Wireless and Ubi Soft Entertainment,...
Autoweek Recaps MINI United
Matt Davis from Autoweek recaps his MINI United experience and realizes that MINI’s marketing is (gasp) good. Here’s an excerpt: >Perhaps no other make has done so brilliant a job at locating...
MINI Named 2006 Automobile All-Star
For the second time in three years MINI will be named as an Automobile Magazine “All-Star”. Here’s an excerpt from the preview article as posted on their site: >This modestly priced, front-wheel-drive...