MINI Marketing

MINI USA has teamed up with global fitness favorite Barry’s to make the iconic hatch the unofficial runabout of Barry’s studios this summer. The collaboration focuses on the two brands’ shared values—community...

MINI’s latest campaign isn’t just a car ad—it’s a cinematic short film led by actor (and Golden Globe nominee) Jack Lowden. Styled as a sharp, espionage-inspired thriller, Agents of Fun ditches tired...

In a move that feels more 2002 than 2025 (and we mean that as a compliment), MINI is rolling out a bold, irreverent campaign that cuts through the polished platitudes of the...

April 1. MINI has announced (H)AIR by MINI: a groundbreaking haircare line designed for effortless, air-dried styles—perfectly enhanced by the open-air drive of your MINI convertible. The new line offering two exciting...

It’s April Fools’ Day and while MINI has a new (hilarious) offering, we wanted to take a look back at the brand’s greatest hits over the last 20 years. While there have...

It’s April Fools’ Day and MINI once again has skipped the festivities. But we’ve got you covered with some of the brand’s greatest hits over the last 20 years. While there have...