MINI USA Makes a Change in Marketing Leadership
It’s official – MINI USA has made a change at the top of marketing. Tom Noble has left MINI USA and Pat McKenna is taking over at the top of the marketing...
MINI USA Honors “The Defiants” In New Olympics Campaign
Official Release: A volleyball player who is a two-time survivor of cancer. A Rugby player who was a “special-ed kid.” A fencer who is Muslim. Meet some of the athletes of this...
Why Are MINI USA Sales Are Dropping?
Fact: Since 2008 MINI USA’s share of total MINI sales has steadily decreased. Even the raw numbers (courtesy of reader Nick Dawson) are pretty interesting: TOTAL ANNUAL MINI GLOBAL SALES vs TOTAL...
MINI USA Working to Create a New Brand Awareness
Automotive News caught up with Head of MINI USA David Duncan to chat about all things MINI USA. Top of David’s list was fine-tuning MINI USA’s marketing message with these three goals:...
MINI’s Defy Labels Commercial Debuts at the Super Bowl to Positive Reviews
The Defy Labels campaign has officially kicked off with a commercial on the biggest North American stage there is, Super Bowl 50. The commercial (which we detailed last week) is the beginning...
MINI Launches “Stay Open” The Global campaign for the New MINI Convertible
Official Release: The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI...
MINI Re-Brands & Re-Aligns its Strategy with an Eye On Car-Sharing
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is...
2016 MINI Clubman Teased, Sort Of (Video)
The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To support the launch of the F54 and unveil...
Exclusive: Details From MINI USA’s Annual Sales Meeting
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...
MINI On The Mack Is Back
Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic [Mackinac Bridge](http://en.wikipedia.org/wiki/Mackinac_Bridge) (a.k.a. “Big Mac” or...