MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...
MINI USA Debuts New Marketing Campaign focused on the Drive
MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own with a new marketing campaign that feels a...
MINI Survey Dissects Needs of the Millennial Car Buyer
MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the future of the industry. Or more specifically millennial...
MINI USA Teams with Labrinth in New Commercial
Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...
Give more this Holiday season – OutMotoring.com is here to help
(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season we join with you as we focus on...
MINI USA to Offer On-Demand Test Drives via Twitter
Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives and delivery to their home or office via...
Opinion: It’s Not Called MINI Cooper – It’s Called MINI!
The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up for a moment. Most of us know that...
MINI USA Launches Created in a Countryman Marketing Campaign
Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...
A Look Back at MINI USA and BSSP’s Greatest Hits: Hammer & Coop
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series...
BSSP Resigns as MINIUSA Begins Search for a New Ad Agency
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a difficult decision for the agency. Over the years,...