MINI USA Working to Create a New Brand Awareness
Automotive News caught up with Head of MINI USA David Duncan to chat about all things MINI USA. Top of David’s list was fine-tuning MINI USA’s marketing message with these three goals:...
Automotive News caught up with Head of MINI USA David Duncan to chat about all things MINI USA. Top of David’s list was fine-tuning MINI USA’s marketing message with these three goals:...
The Defy Labels campaign has officially kicked off with a commercial on the biggest North American stage there is, Super Bowl 50. The commercial (which we detailed last week) is the beginning...
Official Release: The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI...
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is...
The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To support the launch of the F54 and unveil...
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...
Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic [Mackinac Bridge](http://en.wikipedia.org/wiki/Mackinac_Bridge) (a.k.a. “Big Mac” or...
Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...
Coinciding with the release of the F56, 2014 has been in a busy year for MINI USA in terms of live events. The last in the series, after the Final Test Test...
With MINI’s international roll-out comes more video. Check out this latest F56 commercial.