MINI’s Five Superhero Cars Strategy Clarified

Unfortunately, we don’t have the details of MINI’s strategy in that regard, but words from Peter Schwarzenbauer – left on this picture and BMW AG Board Member – reported yesterday by [Automotive...

MINI Sales Slump Finally Hits the Press

We’ve been reporting on it all year. But now it would seem the automotive press has picked up on the figures. Here’s Automotive News on the recent slump: >After a flat 2013,...

MINI’s 2015 & 2016 Product Launches Revealed

MINI has a busy 24 months ahead of it. With the F56 rolled out and in showrooms, the brand can turn it’s attention to all the associated variants. But what gets released...

MINI’s 2014 & 2015 Model Releases Revealed

We’re just a few days into 2014 but we already have a clear picture of of the next 18-24 months for MINI. Read on for the complete rundown of the next two...

Why MINI Chose Not to Upgrade its Automatic

What automatic will MINI use in the F56? That’s the question I asked MINI USA Head of Product Pat McKenna last week when MINI USA brought MotoringFile to its US Headquarters to...