Why BMW is Moving MINI Further Upscale (And Why We’re Not Worried)
Premium does not equal high cost. Nor does a move further upscale mean MINI will turn its back on the style and performance that has made the brand such a success over...
World Premier: The New MINI Chrome Line Exterior Deluxe
According to [Wikipedia](https://en.wikipedia.org/wiki/Chromium), Chromium is a steely-gray, lustrous, hard and brittle metal which takes a high polish, resists tarnishing, and has a high melting point. The name of the element is derived...
MINI USA Marketing and Pixels
Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...
Surviving Winter on Summer Tires – Why You Should Never Try It
We don’t advocate summer tires in cold conditions. We never have and we never will. However through a series of unfortunate events our long term F56 Cooper S ended up not just...
MINIUSA’s JCW Configurator is Live
Your day is now rendered unproductive.
EVO Races the MINI GP against MINI Challenge Race Cars
As a tribute to Best Motoring International, EVO UK has produced a thrilling and rather hilarious race between a 2006 GP, 2013 GP, R56 Challenge and F56 Challenge track cars. Click through to watch...
The F56 JCW Tuning Kit Put on Hold for the US Market
A few years ago MINI had to embarrassingly recall JCW models due to the tailpipes sticking out too far from the car. This was due to a little known regulation in the...
Steering Feel: F56 Cooper S vs R56 Cooper S
After a few weeks living with our F56 Cooper S we had a moment to step back into an R56 Cooper recently. While there’s plenty to compare and contrast, the single biggest...
Early Take: 2015 F56 MINI JCW vs the R53 and R56 MINI GP
The 2015 MINI JCW is the highest horsepower MINI from the factory of all time. But is it the fastest? The numbers tell an interesting story that paint a more nuanced picture...
MF Challenge: What Would You Buy for $40,000?
Since we [published the Ordering Guide](https://www.motoringfile.com/2015/02/07/exclusive-f56-john-cooper-works-ordering-guide/) for the 2015 F56 John Cooper Works, there has a been a lot of debate across the MotoringFile and [White Roof Radio](http://www.whiteroofradio.com) teams regarding the MSRP...