Official News Archives - MotoringFile

MINI Gets New Boss as Brand Sees Its Third Leadership Change in Just Over a Year

Sep 13, 25Sep 16, 25

MINI will welcome yet another new leader on October 1, 2025, when Jean-Philippe Parain takes over the brand. The move marks the third leadership change for MINI in just over a year,...

4th Gen MINI Cooper | 2024 - 2031 4th Gen MINIs | 2024-2031 Accessories F65 MINI Cooper 5 Door F66 MINI Cooper (ICE) F67 Cooper Convertible (ICE) J01 MINI Cooper (Electric) J05 Aceman | 2025-2032 Official News U25 MINI Countryman

MINI Launches AI Driven Proactive Care In US and Global Markets

MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...

Aug 20, 25Aug 20, 25

Official News

The BMW’s EV Charging Joint venture is Going From Beta to Full-Scale Rollout

Big news for electric MINI owners in the US. IONNA—the powerhouse joint venture backed by BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—has officially kicked off full-scale national deployment, aiming...

Feb 6, 25Feb 6, 25

Official News Sales

MINI Makes Management Changes While Combining UK and Europe Regions

MINI is making a couple of key leadership changes for 2025 in the UK, Europe, and globally. The changes, which begin on January 1st, will simplify parts of MINI’s organizational structure while...

Dec 13, 24Dec 13, 24

Official News

MINI USA Head of Marketing & Product Pat McKenna Retiring

A driving force behind MINI USA and is retiring after a storybook career. Pat McKenna will retire at the close of 2024 marking the end of a career that saw huge success...

Oct 25, 24Oct 27, 24

MINI Design Official News

MINI Gets New Head of Design Amid a Larger BMW Shake-up

MINI is getting a new head of design. If you’ve been following MotoringFile over the years, you’ll know that it’s relatively normal for BMW to cycle designers through different brands and roles....

Sep 13, 24Sep 14, 24

4th Gen MINI Cooper | 2024 - 2031 F65 MINI Cooper 5 Door F66 MINI Cooper (ICE) F67 Cooper Convertible (ICE) MINI Cooper MINI Countryman Official News U25 MINI Countryman

MINI USA Makes SIRIUSXM and 360L Standard on all US MINIs EQIPMENT

MINI USA and SiriusXM just announced that all the new MINI models sold in the U.S. will come with SiriusXM with 360L as a standard feature with free access for 12 months....

May 15, 24May 15, 24

Official News

MINI Announces New Global Leadership

Stefan Richmann is taking over for Stefanie Wurst as the head of the MINI brand globally. Given all that’s happening at MINI with the complete turn-over in its range, the change seems...

May 13, 24May 13, 24

Official News Sales

MINI Launches Direct Sales of Cars In Europe

Working with its retail partners across Europe, MINI is rolling out direct sales in Europe starting with three countries; Italy, Poland and Sweden. This is the first step in MINI offering direct...

Oct 19, 23Oct 19, 23

Official News U25 MINI Countryman

2025 MINI Countryman E Makes US Debut at NYC Climate Week

MINI USA is setting the stage for an important US debut during Climate Week NYC, an annual event celebrating climate initiatives. Their debut is the much-anticipated North American premiere of the all-new...

Sep 18, 23Sep 18, 23

F57 Electric Convertible MF Feature Official News

A trip through London in the MINI Cooper SE Convertible

MINI recently took the highly limited edition MINI Cooper SE Convertible out for a tour of London and wrote a love letter to the city in the process. Tower Bridge, Buckingham Palace,...

Jun 12, 23Jun 12, 23