MINI is Looking for MINI Love Stories
MINI USA has launched a new campaign centered around love. Or MINI love stories to be exact. Here’s the idea. MINI USA wants to hear about those out there that have come...
MINI UK Announces Shadow Edition Countryman & Clubman
MINI UK has annoucned a Shadow Edition Countryman & Clubman for the UK market. The special edition is 100% cosmetic but what it lacks in mechanical upgrades it makes up for in...
MINI’s Urban-X Accelerator Debuts Start-up Tackling Climate Change, Connectivity, Mobility & Urban Living
OFFICIAL RELEASE URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups...
2020 MINI USA Sales Slide Due to COVID
Unsurprisingly MINI USA sales saw a decline for 2020 due to the global pandemic currently wreaking havoc in the US. However sales for Q3 and Q4 gave MINI USA a glimmer of...
Rauno Aaltonen Gets a Surprise Classic MINI Christmas
Rauno Aaltonen is one of the finest gentleman we’ve ever met. A bit of a Finnish renaissance man, he’s been a MINI brand ambassador since 1961 and is a walking encyclopedia of the...
The New MINI App – Reimagined for a New Generation of MINIs
MINI has redesigned it’s connected car experience from the ground-up. the new MINI app is a re-imagination of the MINI connected experience and one that feels both ore modern and more MINI-like....
World Premier: MINI JCW GP Electric Concept
The rumors are true. MINI is working on a MINI JCW GP electric concept. But what that means for production and what’s under the likelihood of the GPE making it to production...
BMW and EPIC Games Celebrate Long Standing Partnership
BMW and MINI have been partnering with EPIC Games since 2016. Some of the first fruits of that collaboration are just now seeing the light of day. The BMW iX all electric...
MINI and Paul Smith Announce Future Collaboration
One of the more interesting bits of news to come out of the Urbanaut media blitz is a new MINI and Paul Smith collaboration. Paul Smith and his brand have been associated...
BMW Sees Significant Profit In The Third Quarter
BMW is seeing dramatically improved market conditions worldwide driven by increasing demand. The result is a € 2.5 billion BMW profit in the third quarter and free cash flow in excess of € 3 billion...