2018 MINI Takes the States Route Announced
Official release: Woodcliff Lake, NJ – January 5, 2018 – MINI USA today announced the official route for MINI TAKES THE STATES (MTTS) 2018. The legendary rally for MINI owners, which runs...
MINI USA Sales Down 9.5% for 2017
MINI USA sales finished down 9.5% for 2017 after a relatively flat December down 1.0%. The brand reported 4,611 vehicles sold, a decrease of 1.0 percent from the 4,658 sold in the...
BMW i3s Traction Control System Destined for Future MINIs
The BMW i3s traction control system is destined for all future MINIs according to BMW. The system is designed to work particularly well with electric motors which typically have high torque very...
MINI Debuts MINI Yours Customised 3D Printed Accessorizes
Official release: MINI today reached a new level of customization with the addition of MINI Yours Customised. The new offering allows MINI customers to design personalized inlays for the side scuttles, trims...
BMW Group Delivers 100,000 Electrified Vehicles in 2017
Official release: The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017, as promised at the beginning of the year. This underlines the company’s leadership role when...
Years After Launch, the New MINI Logo Is Coming to MINIs
In the summer of 2015 MINI launched an entirely new brand strategy and with it a new MINI logo. Today MINI is announcing what we reported earlier this year – that logo...
MINI Partners with the Tony Hawk to Create the First Public Skate Park in St. Louis
MINI and the Tony Hawk foundation have partnered to revitalize the first public skate park in St. Louis. It’s another of a long line of collaborations that the world famous skater and...
Worldwide MINI Sales Surge 7.6% for November
The MINI brand is continuing its growth worldwide MINI sales up 7.6% and 33,993 vehicles sold in November. Much of that growth was centered on Asia with China, Japan and the rest...
MINI Sales Continue their Downward Trend in the US for November
MINI sales are up worldwide, except for the United States. For November, MINI USA reported 4,038 vehicles sold, a decrease of 10.4 percent from the 4,507 sold in the same month a...
MINI at the LA Auto Show
Official Press Release: MINI’s appearance at the Los Angeles Auto Show 2017 will focus on the diversity of its current model programme as well as its vision of future driving fun, so...