MINI Living Urban Cabin Exhibit Opens at A/D/O
Official Release: MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017. Designed by MINI LIVING in collaboration with New York-based...
MINI Team JCW Finishes a Strong Season at Road Atlanta
It wasn’t the ending we all had hoped but MINI Team JCW rounded out their best season to date with a 4th place finish for drivers Derek Jones and Mat Pombo. The...
MINI Sales September Down 7.2% for the US
MINI USA had another rough month with sales off 7.2% off when compared to September of last year. To make matters worse, there were 26 sales days this year and only 25...
MINI is Integrating Alexa into its Cars in 2018
MINI is welcoming Alexa into the cockpit of several of its cars as part of the 2018 refresh. We’ll have much more on the March 2018 refresh tomorrow on MF. Until you...
MINI Brand Value Climbs to a $5 Billion Valuation
Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world. Constantly reinventing the brand through attractive products, innovation,...
MINI USA Announces New Agency Partners
After BSSP resigned the MINI USA account earlier this year, the brand has been on a search for the right group to lead both it’s advertising and digital experiences. Today MINI is...
Worldwide MINI Sales Hit a New Record in August
August was a record month for MINI sales with 22,736 cars delivered to customers around the world, an increase of 0.7% compared with the same month last year. In the first eight...
Video: The MINI JCW GP Concept Taken to the Track
We’ve seen a few videos of the new JCW GP Concept but nothing quite like this. It’s a high-energy manifesto for the JCW brand and the new concept. The GP Concept is...
The MINI JCW GP Concept Video – Our Best Look Yet
MINI has released an official JCW GP Concept Video which gives us our best look yet at the new car. The new JCW GP concept is a striking look at what MINI...
World Premier: MINI JCW GP Concept
Wow. Just wow. This is the MINI JCW GP Concept and it's MINI like we’ve never seen the brand before. The all new JCW GP Concept car is a brash and extremely aggressive take on MINI’s ultimate sports car. But is this a concept or a preview of what's to come?