Is the Auto Industry and Car Culture Dying?
That’s the opinion of more than a few these days. With millennials and younger generations more interested in technology than transportation, the future of the industry and the very shape of cars...
Silvercar and the End of the Car Rental Nightmare
My work forces me to travel on a regular basis. And because most car service drivers drive like madmen, I always rent a car for my trips between the airport and my...
MF Challenge: What Would You Buy for $40,000?
Since we [published the Ordering Guide](https://www.motoringfile.com/2015/02/07/exclusive-f56-john-cooper-works-ordering-guide/) for the 2015 F56 John Cooper Works, there has a been a lot of debate across the MotoringFile and [White Roof Radio](http://www.whiteroofradio.com) teams regarding the MSRP...
Opinion: A Tricky Year for the F56 and MINI USA
When I am not recording [White Roof Radio](itunes.apple.com/us/podcast/whiteroofradio.com-mini-cooper/id77840861?mt=2) or writing posts for MotoringFile, I work for a [healthcare technology company](http://www.trinitypharmasolutions.com) doing product management, business development and commercial operations consulting. As such, some...
White Remains Most Popular Car Color in 2014
There’s a saying in French: “Les goûts et les couleurs ne se discutent pas”. It basically means that it is pointless to argue about taste and colors. While I mostly disagree with...
MINI Dealership Wants Customers Singing Its Praises
MotoringFile recently wrote about MINI USA’s push to improve service, marketing and dealer profits under VP David Duncan and perhaps some of that strategic vision is coming to fruition as reported by Automotive News.  Anyone...
Opinion: MINI Must Get Smaller to Get Bigger
By next summer three of MINI’s then eight models will have four doors. And if the Countryman’s success is anything to go by, its this segment that will be critical to the...
5,142 Miles Aboard The 2014 F56 S
Preston Thomas Tucker. Most people know him as the car manufacturer Jeff Bridges portrayed in the [critically acclaimed](http://www.rogerebert.com/reviews/tucker-the-man-and-his-dream-1988) film *Tucker: The Man and His Dream*. Others know him as one of those...
Opinion: the Best MINI / Mini Model Ever
Editors note: As part of the MotoringTern program MotoringFile has added two new authors to our roster. This piece is from one of those authors – Kurt Heiden. And as part of...
Why Are MINI’s Sales Down in the US?
MINI USA’s sales are off pace by over 25% for the year and 18% for the month of June. However if you look at the figures the problem isn’t as simple as...