Why Are MINI USA Sales Are Dropping?
Fact: Since 2008 MINI USA’s share of total MINI sales has steadily decreased. Even the raw numbers (courtesy of reader Nick Dawson) are pretty interesting: TOTAL ANNUAL MINI GLOBAL SALES vs TOTAL...
MTTS 2016 – MINI’s Massive Traveling Festival Grows Up While Staying (Mostly) the Same
The 2016 version of MINI Takes the States is not just the largest of all time, participation has more than doubled since the rally last hit the road in 2014. Just consider a...
What Does the Brexit Mean for MINI?
The brexit votes have been tallied and the UK is officially leaving the EU. The implication are enormous throughout the world but at MF our immediate questions turn to MINI. While BMW...
Opinion: Can MINI Grow its Sales in the US?
There have been plenty of conversations on MF and elsewhere recently around MINIUSA’s sales seemingly stagnating. And for 2016 the number are more than stagnate. They’re dropping at an alarming rate. MINI...
R56 JCW GP Revisited: Why it May Still be the Ultimate MINI
Six years ago I fell in love on a beautiful island in the Mediterranean. The 2013 R56 JCW GP carved the mountain corners of Mallorca like it was designed for them. Since...
The Most Underrated Option on MINIs is…
We’ve specced our fair share of MINIs over the years and followed MINIUSA’s tweaking of options and packages. The truth is that the most underrated options differs greatly on what you’re doing...
How the R53 MINI Re-Ignited Car Enthusiasm
Peter Egan – we couldn’t have said it better ourselves. Earlier today I was behind the wheel of a well cared for and well specced 2006 R53 Cooper S. I was blown...
57% of JCWs in the US Are Manual – Lets Keep it that Way
So often we’re told that the US market is all about automatics. MINI USA has given us some stats that prove that is simply not correct when it comes to MINI’s performance...
As Manual Transmissions Die at BMW, What Does it Mean for MINI?
The head of BMW M recently came out with a hint (you pay attention to those when they’re from auto execs) that manual transmissions might not make it into all M cars...
MF Petition: Let’s Bring Back The Rear Fog Lights!
Since we published the list of equipment changes for the 2016 Model Year, there’s been an on-going debate about rear fog lights. For those of you new to this, MINI USA has...