MF Petition: Let’s Bring Back The Rear Fog Lights!
Since we published the list of equipment changes for the 2016 Model Year, there’s been an on-going debate about rear fog lights. For those of you new to this, MINI USA has...
What Do You Think of the F56 John Cooper Works?
More than a month ago we had the chance to drive one of the first 2015 John Cooper Works Hardtop in the US. Since then, friends of MotoringFile have had a chance...
Opinion: Test-Driving Is Broken
Avid MotoringFile readers and White Roof Radio listeners know that we are due for a new car by the end of this year. Being on the market for a new vehicle is...
Cross-Shopping the F56 JCW with the MkVII Golf R
As discussed in the [last episode](http://traffic.libsyn.com/whiteroofradio/woof547.mp3) of White Roof Radio, Todd spent most of last week driving a 2015 4-door Golf GTI. His impression was rather positive, so positive in fact, that...
The Future Of The Auto Industry In One Chart
As evangelized in [Back to the Future Part II](http://www.imdb.com/title/tt0096874/), 2015 is supposed to be the year of hoverboards and flying cars (Note: If you don’t know what we’re talking about, stop reading...
MINI UK Set New Sales Record In Q1 2015
We rarely write about individual country sales figures, but given the outstanding performance of MINI UK, this is worth a mention. The brand managed to break yet another sales record for the...
Why BMW is Moving MINI Further Upscale (And Why We’re Not Worried)
Premium does not equal high cost. Nor does a move further upscale mean MINI will turn its back on the style and performance that has made the brand such a success over...
Opinion: Coupe Confessional
Owning a MINI Coupe has been quite an experience so far, and the news that the Coupe and Roadster are finished this month leaves this Coupe owner looking back, and confessing that...
MINI USA Marketing and Pixels
Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...
Opinion: How Could MINI Innovate?
In short, we have no idea. There are many things that we would like to see MINI do better, but none of those things are truly innovative and should be the standard...