Video: Not Your Normal Test Drive
One place a MINI can really shine is a properly set up autocross course. In this video from MINI, a whole gaggle of folks take their turn MINIs and do battle with...
Video: MINI Art Beat Puts Video on a Countryman in London
MINI has always done a great job marketing their cars out in the world. That is, in what’s known as “environmental” advertising. From billboards, to PR stunts, to a Countyrman in a...
MINI Responds to F56 Leaks With Its Own Look At MINI’s Future (Video)
A few weeks ago MINI’s carefully planned launch for the 3rd generation MINI (aka the F56) was rudely taken off script. Over 25 photos were taken of the F56 in various states...
Video: The F56 Gets Rendered in 3D, Badly
In what has to be a massive cease-and-desist-letter in the making, virtual modeling site Humster3D.com has made some pretty ham-fisted rendering models of the still as yet unveiled 2014 MINI Hardtop, the...
Video: Behind the “Not Normal” Campaign
With MINI USA’s agency of record, BSSP, now running the worldwide MINI brand, the latest campaign is the “Not Normal” series of ads. We’ve covered these as they’ve come across our radar,...
New Episode of DRIVE Features the MINI Dakar Racing Team
Every wonder what’s behind the Dakar winning MINI? Drive’s DRIVEN program, takes us behind-the-scenes to look at Team X-Raid, the clever chaps behind the two-time Dakar winning MINI off road racing team....
VIdeos: MINI Extends Global “Not Normal” Campaign
Official Release: The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand’s individual, high-energy attitude to life and highlights the...
Video: MINI Safety Campaign Literally Explodes in Women’s Faces
Distracted driving is one of the most significant safety issues facing modern drivers today. From taking phone calls, to texting, to browsing the web, doing other things while we drive is a...
900hp MINI to Race at Pike’s Peak
Well known ice-racer Jean-Philippe Dayraut is bringing a 912hp MINI based hill-climb car to the 12 miles of torture that is Pike’s Peak this June. Challenging famous WRC driver Sebastian Loeb and...
Videos: MINIs on the ‘Ring
When MINI debuted the latest GP, a big part of the story was how much faster the new R56-based JCW GP is than the R53 JCW GP. Yet the GP isn’t the...