MINI Countryman Earns Top Safety Pick From IIHS
The MINI Countryman just knocked it out of the park with a Top Safety Pick from the Insurance Institute for Highway Safety. This is the highest score a car can get. Here’s...
MINI Unveils the Rocketman in Geneva (Video)
(Updated video) As promised here’s some video of MINI publicly debuting the MINI Rocketman in Geneva. We also have some footage of the new MINI Hampton as well as the MINI Display...
MINI Releases Video Introducing the Rocketman
MINI has just released a fantastic video that gives you the thought behind the Rocketman as well as a tangible connection to the classic Mini.
Born Electric: BMW Officially Announces “BMW i”
Today is the day that BMW took the wraps off its biggest gamble to date. No it’s not a full car reveal. Actually much more grand and has greater implications than any...
Video: Evo Hot Hatch Showdown
Here Evo puts the European hot hatchbacks through the ringer, comparing the Citroen DS3R to the MINI Cooper S and others. A terrific summary of each vehicle, showing just how close all...
Video: Building the First MINI WRC Car
Via @Jen_Just_Jen on Twitter, here we get a small behind the scenes peek at how the first WRC Countryman came to be. I never get tired of that engine noise, do you?
MINI’s Superbowl Commercial Debuts
The full 60 second version can be viewed after the jump.
Video: “Never the Same Drill”
This fun new MINI ad made its way to our inbox yesterday and we were fortunate enough to get in touch with William Clark, the spot’s director, who provided us with an...
BMW Begins It’s March Towards the iSetta With Documentary Series
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...
Video: MINI at NAIAS
Here’s a quick highlights video from MINI at the North American International Auto Show, including video of the Paceman reveal. Enjoy.