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Tag: marketing

MINI Marketing Official News

MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”

MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...

Feb 12, 20Feb 12, 20
F60 Countryman | 2016 - 2024 MINI Marketing

MINI USA Launches Created in a Countryman Marketing Campaign

Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...

Sep 12, 18Sep 12, 18
MINI Marketing

MINI USA Makes a Change in Marketing Leadership

It’s official – MINI USA has made a change at the top of marketing. Tom Noble has left MINI USA and Pat McKenna is taking over at the top of the marketing...

Feb 21, 17
Official News Sales

MINI USA Starts 2017 Down 4% for January

MINI USA started 2017 with January volume down 4% compared to 2016. Not good, but not that bad either. Overall, light vehicle sales dropped 1.9%, as most brands tried to bring in...

Feb 1, 17
F54 Clubman | 2015 - 2024 F57 Convertible MINI Marketing NYIAS Sales

Exclusive: Details From MINI USA’s Annual Sales Meeting

Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...

Mar 27, 15Mar 28, 15
F56 Two-Door Hardtop MINI Marketing Official News Opinion

MINI USA Marketing and Pixels

Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...

Mar 23, 15Mar 24, 15
MINI Marketing Video

Video: MINIs Sing ‘O Canada’ With Their Own Voices

MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version...

Feb 19, 14
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  • MINI Cooper
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