MINI’s Latest Clubman Ad Banned at the Frankfurt IAA Motorshow

Taken from the MySpace page devoted to the ad:

The ‘Messeturm’ and MINI Clubman – giant projections over Frankfurt. This unique project was part of the innovative launch campaign for the IAA. The projection was seen 100 meters above the ground, covering 10 stories of the building, with a height of 40 meters. It gave the city a new, unmistakable face for the IAA motor show.

As a result of high pressure caused by competitors, this projection of the interactive MINI Clubman movie has been banned by the city after three days of playing.

Here’s a video of the ad itself:


MINI Clubman: Projection Upon Messeturm Frankfurt. – video powered by Metacafe

You can also see more at the previously mentioned MySpace page:

Banned MINI Clubman ] MySpace

Related Posts Plugin for WordPress, Blogger...
Written By: MF Staff

  • mike

    awesome.

  • nina simone

    fab! probably did MINI adverts a favor by officially banning it.

  • Franz

    What’s that tune?

  • http://www.myr53.com SB
    As a result of high pressure caused by competitors, this projection of the interactive MINI Clubman movie has been banned by the city after three days of playing.

    The old saying. If you can’t beat them, join them. The new saying. If you can’t beat them, whine.

    Nice advertising.

  • Craig

    They’re just angry that MINI beat them to it! You can’t tell me that every company that complained, would not have tried the same thing if they thought of it.

  • greg

    Am I missing something? Why is this banned? And how do we ban anymore Clubman postings on MF? I’m sorry, did I say that out loud?

  • gokartride

    Three days of playing ain’t bad if the competitor’s whining gets you even more attention!! I love the “See Me Over There —>” thing. Overall…really nice idea!!!

  • Fred

    Okay, I’m dense. Why was this banned? Not the obnoxious throbbing soundtrack, I suppose. Is this an exceptionally provocative ad? Does it interest anyone in the product?

  • Nathaniel Salzman

    The video is great! As for the whining on the part of their competitors, all I’ll say is that marketing people go out of their minds at big trade shows like this. There is so much money in play that it’s no huge surprise that some would resort to whining to the city. The sad part is that the city bowed to the pressure – although there is economic pressure to deal with there too. Lots of revenue for the city at risk if everybody isn’t happy. Still pretty lame.

  • http://www.motorkultTV.com irieman

    Yeah! That was awesome! Kind of hard to top that. I can only imagine seeing it in person. If I were a competing brand at IAA I’d probably complain too! :)

  • Pingback: Autoblog : VIDEO: MINI Clubman ad banned in Frankfurt

  • Pingback: Super Car Blog » Blog Archive » VIDEO: MINI Clubman ad banned in Frankfurt

  • Pingback: Video de la pub interdite Mini Clubman IAA 2007 | Belles Allemandes

  • Vincent

    Good on Mini for (quite literally) going above the heads of their competition with this advertising.

    Damn this video for getting such a catchy tune stuck in my head, though. Can anyone identify it?

  • http://www.myspace.com/banned_mini_clubman minihead

    hi there,

    the song in the video is called “Baby” from “Grunge33″.

    you will find a link on the banned mini myspace site.

    http://www.myspace.com/banned_mini_clubman

  • Vincent

    Excellent. Thank you, minihead.

  • Pingback: VehicleBuzz.net » Blog Archive » VIDEO: MINI Clubman ad banned in Frankfurt

  • frankie

    What’s pathetic about this is that if it was an ad for an Apple Ipod, people wouldn’t complain a bit! Ridiculous. Wonder if Apple has spread an odorless gas that makes people go brain-dead.


Sort by MINI model


OutMotoring

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
 
Morristown MINI Auctions
BF

MF NewsRoom

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

Auto Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Coupe
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range

cafepress



Performance Accessories:
M7 Rear Chassis Brace
R56 JCW Engine Kit
R56 JCW Suspension (Long-Term)
R56 JCW Suspension (Track)
R56 JCW Suspension (Street)
R53 Craven Speed Short Shifter
R53 M7 Understrut System
Kumho Ecsta SPT Tires
R53 M7 Strut Tower Plates
R53 JCW Alcantara Wheel
R53 JCW Brake Kit
R53 Webb 15% Pulley
R53 Helix MCSa 15% Pulley
R53 H-Sport 19mm Sway Bar
R53 MCS Supersprint Exhaust
Podcast: R53 MCS SS Exhaust
R53 JCW Cold Air Intake
Reader Rev.: R53 JCW Brakes
R50 Supersprint Exhaust
R50 Remus Exhaust
R50 Promini Intake
R50 Remus Dual Exhaust
Schroth Harness System
R50 CVT Steering Wheel Paddles

Exterior Accessories:
MINI Do More Clubman Hitch
Miniature's Receiver Hitch
OEM White Tail Lights

Lifestyle Accessories:
MINI_Motion Watch
MINI_Motion Driving Shoe

Audio:
MINI Digital SoundModul
ICE-Link Plus iPod Adapter
Official BMW/iPod adapter
ICE-Link iPod Adapter
Kenwood iPod Interface
Alpine iPod Interface
Harman Kardon Stereo

Interior Accessories:
JCW Alcantara Steering Wheel JCW Leather Dash
MCAW Auto Up Circuit
MINI Rear Camera
MINI Rear Saddle (official)
MINI Rear Cargo Storage Case
Official MINI Rear Saddle Bag
2004 MINI Armrest Reviewed
Mymini Knee Pad
MINI Bluetooth Kit
MINI Video Input
Aftermarket Bluetooth Integration
Ian Cull Auto-up Circuit
Universal Mobile Phone Holder