MINI’s Latest Clubman Ad Banned at the Frankfurt IAA Motorshow

mike Sep 21st, 2007 Link

awesome.

nina simone Sep 21st, 2007 Link

fab!
probably did MINI adverts a favor by officially banning it.

Franz Sep 21st, 2007 Link

What’s that tune?

SB Sep 21st, 2007 Link

As a result of high pressure caused by competitors, this projection of the interactive MINI Clubman movie has been banned by the city after three days of playing.

The old saying. If you can’t beat them, join them. The new saying. If you can’t beat them, whine.

Nice advertising.

Craig Sep 21st, 2007 Link

They’re just angry that MINI beat them to it! You can’t tell me that every company that complained, would not have tried the same thing if they thought of it.

greg Sep 21st, 2007 Link

Am I missing something? Why is this banned? And how do we ban anymore Clubman postings on MF? I’m sorry, did I say that out loud?

gokartride Sep 21st, 2007 Link

Three days of playing ain’t bad if the competitor’s whining gets you even more attention!! I love the “See Me Over There —>” thing. Overall…really nice idea!!!

Fred Sep 21st, 2007 Link

Okay, I’m dense. Why was this banned? Not the obnoxious throbbing soundtrack, I suppose. Is this an exceptionally provocative ad? Does it interest anyone in the product?

Nathaniel Salzman Sep 21st, 2007 Link

The video is great! As for the whining on the part of their competitors, all I’ll say is that marketing people go out of their minds at big trade shows like this. There is so much money in play that it’s no huge surprise that some would resort to whining to the city. The sad part is that the city bowed to the pressure - although there is economic pressure to deal with there too. Lots of revenue for the city at risk if everybody isn’t happy. Still pretty lame.

irieman Sep 21st, 2007 Link

Yeah! That was awesome! Kind of hard to top that. I can only imagine seeing it in person. If I were a competing brand at IAA I’d probably complain too! :)

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Video de la pub interdite Mini Clubman IAA 2007 | Belles Allemandes Sep 23rd, 2007 Link

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Vincent Sep 23rd, 2007 Link

Good on Mini for (quite literally) going above the heads of their competition with this advertising.

Damn this video for getting such a catchy tune stuck in my head, though. Can anyone identify it?

minihead Sep 25th, 2007 Link

hi there,

the song in the video is called “Baby” from “Grunge33″.

you will find a link on the banned mini myspace site.

http://www.myspace.com/bannedminiclubman

Vincent Sep 27th, 2007 Link

Excellent. Thank you, minihead.

VehicleBuzz.net » Blog Archive » VIDEO: MINI Clubman ad banned in Frankfurt Oct 11th, 2007 Link

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