New MINI Collection Debuts at MINI United

Official Release: Driving the MINI is simply fascinating – time and again. But the unique feeling so typical of the MINI goes much, much further. And to express his or her passion for unmistakable style also off the road, the genuine enthusiast will find lots of options in the MINI Collection.

This unique Collection comprises fashion, jewellery, accessories and lots of lifestyle products which make it easier not only for the MINI driver to clearly express his or her individual style. Technology, innovation, fun and quality are the primary features offered by the MINI Collection. And like the MINI model range, the MINI Collection is constantly growing and becoming increasingly versatile. Creativity and inspiration are therefore the name of the game in both cases, constantly presenting new facets of a unique feeling in life. New models and new lifestyle products, therefore, enable the connoisseur to enjoy the typical feeling of MINI in a growing number of situations.

On its route in becoming an international best seller in all classes and on all levels of society, the classic Mini in its day already inspired the world of fashion time and again. Renowned designers created individual, one-off models with exceptional body paintwork and interior features.

In the 1970s the Mini finally proceeded from the garage to the houses of its fans everywhere – as a miniature model for the children’s room or as a collector’s item for the display cabinet.

Introducing the MINI, the Company also decided to start the unique MINI Collection. And from the beginning, this exclusive line-up of outstanding products was characterised by stylish, cosmopolitan and highly appealing as well as truly surprising details. The MINI Collection takes up the latest exciting trends time and again, continuing and enhancing these trends in the typical style of the brand. MINI all the way: imaginative, versatile, unmistakable.

In their drafts for the MINI Collection, the most outstanding designers focus not only on the latest fashion trends, but also on the design language and lines of the various MINI models. Indeed, the cars also set the foundation for the various products through their colours and materials, helping to create a product portfolio typical of the brand and truly versatile in every respect, and constantly introducing new ideas to remain absolutely unique.

A good example in this context is MINI’s close cooperation with the Japanese brand Onitsuka Tiger, using design features carried over from the MINI Clubman for their range of sneakers. Rubber patches on the front and back of these sneakers have the same honeycomb design as the radiator grille of the MINI Cooper S Clubman, the inner sole comes in the same profile as the leather seats in the car, and a MINI logo is to be admired beneath the tab on the heel.

A new highlight in the fashion range: the MINI Anniversary T-Shirt.

Moving on to fashion products, the current MINI Collection offers particular highlights through a “Drive of Fame” star printed on the various garments and further embellished by attractive embroidery. The range of choice in the Women Styles Collection extends from classic T-shirts bearing various MINI motifs, dresses, sweat shirts and jackets all the way to the Ladies’ Biker Jacket with its upright collar and extra-wide belt.

The Men’s Styles also come with a wide range of T-shirts, sweat shirts and jackets, as well as the Men’s Bike Jacket and a white Men’s Tattoo Longsleeve as brand-new highlights with a print motif applied inside and shining through to the outside.

Various T-shirts and sweat jackets with individual print motifs and styles are also available specifically for the youngest fans of MINI.

Yet a further highlight in the current range is the John Cooper Works Collection comprising both fashion products and accessories as an expression of the brand’s sporting spirit also beyond the race track. And celebrating the anniversary of MINI, the fashion range for men and women now comes with an exclusive T-shirt proudly bearing the anniversary logo at the front.

MINI feeling wherever you go: accessories and lifestyle products.

The MINI Collection also comes with a wide range of bags and cases enhanced once again in the anniversary year – stylish and trendy companions for everyday life and when travelling. In developing and producing these accessories, MINI cooperates with the most renowned suppliers ensuring full observance of MINI’s quality standards.

The other accessories include sunglasses, baseball caps, belts, scarves and watches again in that unmistakable MINI style, as well as numerous products providing special moments on and next to the road. A MINI magnet board, a laptop case, note pads, address books, key rings, bottles for all kinds of beverages, picnic cloths, a rain cover, the MINI Baby Racer for the sporting youngster, miniature models in various dimensions and colours, a car racing set and even a MINI cushion allow the enthusiast to enjoy the individual style and flair of the brand everywhere and all the time.

The Cuckoo Clock reminiscent in its design of the large circular instrument on the dashboard of the current MINI has already become a spectacular classic in the MINI Collection. A particular highlight of this wall clock now available in two versions is the 1:93 model of a MINI or a MINI Clubman running round the face of the clock every hour, with that typical sound of a MINI replacing the call of the cuckoo. Another equally unique feature exclusive to the MINI Collection is the 14-litre Urban Chill Box serving to keep beverages both cool and hot and available in five different designs.

The MINI Collection: starring at fashion events and on the cinema screen.

The MINI Collection has already become a highlight in the fashion scene and is to be admired regularly at the most outstanding fashion events. One of these events is the renowned BREAD & BUTTER fashion show in Barcelona, where the MINI Collection has already been presented on various occasions. Other, comparable events likewise provide the ideal setting time and again for the MINI brand.

Like the car itself, the MINI Collection has also made it to the cinema screen, with numerous performances in many productions. The Cuckoo Clock and the MINI Baby Racer, for example, play important roles in the Disney production Lily the Witch – the Dragon and the Magical Book. Together with the leading female star Alina Freund, the animated dragon Hector shows his great interest in the MINI Collection in this cinema production of the famous children’s book. In particular he loves the MINI Baby Racer for getting around in fast and furious style.

All products in the MINI Collection are marketed worldwide through the MINI dealer network. An overview of the MINI Collection with all its products is also available online, with all products being presented at www.MINI.com/shop, where the enthusiast may also place his or her orders.