MINI Roadster Peep Show

Think the new MINI Roadster is sexy? You’re not alone. Residents in Hollywood are being enticed this week to take a peep at MINI’s newest topless model. Replete with double entendre, this latest bit of environmental advertising is one in a long line of such stunts put on by MINI USA. At least you don’t have to put in a quarter.

[Official Release] Enhancing its reputation as a fun-loving, cheeky, and often mischievous brand, MINI is revealing its new Roadster model in a racy, alluring way at a prime Los Angeles location.

Just a block away from the Kodak and Chinese Theatres, MINI promises ‘Live and Exotic Topless Thrills 24/7’ at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd and masked all the windows for a 25-day long series of fleeting, revealing shows where passers-by are encouraged to take a “peep”.

Each show will be triggered whenever a passing spectator presses one of the ‘peep’ buttons on the display, rolling back a window blind and unveiling the MINI Roadster as it rotates slowly on a turntable, complete with a disco ball above, music and smoke. Adding authentic atmosphere to the MINI Roadster Peepshow Spectacular, colored neon lighting has been placed throughout the Peepshow to illuminate the Roadster even more.

Passers-by in this pedestrian-friendly area will be lured to the Roadster Peepshow by storefront signage with racy messages such as: “Bada Bing, Bada Boom”, “Open 24 Hours” and the simple, tempting command to “Peep Here.”

“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” comments Jim McDowell, Vice President MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”

The MINI Roadster Peepshow Spectacular is surrounded by hot nightlife spots including MyHouse, Teddy’s, Tropicana Bar, Mood LA, East Lounge, Supper Club, Roxbury and Rolling Stone LA. For a free ‘peep’ at the new MINI Roadster, fans in the Los Angeles area should visit 7046 Hollywood Blvd @ N Sycamore Ave before April 22.

[Source: MINI]

Written By: Nathaniel Salzman

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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