Logo



MINI Roadster Peep Show

Think the new MINI Roadster is sexy? You’re not alone. Residents in Hollywood are being enticed this week to take a peep at MINI’s newest topless model. Replete with double entendre, this latest bit of environmental advertising is one in a long line of such stunts put on by MINI USA. At least you don’t have to put in a quarter.

[Official Release] Enhancing its reputation as a fun-loving, cheeky, and often mischievous brand, MINI is revealing its new Roadster model in a racy, alluring way at a prime Los Angeles location.

Just a block away from the Kodak and Chinese Theatres, MINI promises ‘Live and Exotic Topless Thrills 24/7’ at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd and masked all the windows for a 25-day long series of fleeting, revealing shows where passers-by are encouraged to take a “peep”.

Each show will be triggered whenever a passing spectator presses one of the ‘peep’ buttons on the display, rolling back a window blind and unveiling the MINI Roadster as it rotates slowly on a turntable, complete with a disco ball above, music and smoke. Adding authentic atmosphere to the MINI Roadster Peepshow Spectacular, colored neon lighting has been placed throughout the Peepshow to illuminate the Roadster even more.

Passers-by in this pedestrian-friendly area will be lured to the Roadster Peepshow by storefront signage with racy messages such as: “Bada Bing, Bada Boom”, “Open 24 Hours” and the simple, tempting command to “Peep Here.”

“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” comments Jim McDowell, Vice President MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”

The MINI Roadster Peepshow Spectacular is surrounded by hot nightlife spots including MyHouse, Teddy’s, Tropicana Bar, Mood LA, East Lounge, Supper Club, Roxbury and Rolling Stone LA. For a free ‘peep’ at the new MINI Roadster, fans in the Los Angeles area should visit 7046 Hollywood Blvd @ N Sycamore Ave before April 22.

[Source: MINI]

Written By: Nathaniel Salzman


Sort by MINI model

MotoringFile on Instagram








MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
 

BF

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide

BF

SF



MotoringFile Reviews

Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


cafepress