May 2nd, 2012
[Official Release]
MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.
Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, eleven unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause. continued →
Dec 22nd, 2010
For the snow and ice set, MINI has announced partnerships with Burton and Red Bull for two winter sports competition series for 2011. The first, with Burton, is an international snowboarding competition series called the Burton Global Open Series (BGOS). From the press release, “As the presenting sponsor, MINI will play a key role in the BGOS, starting with the Burton European Open (BEO) next month in Laax, Switzerland. Along with a variety of other onsite activities, MINI will provide athlete and VIP shuttle services at the BEO in the new MINI Countryman” continued →
Jun 5th, 2009
If you didn’t have to take your MINI out today we here at MF proudly tip our hats to you. If you did then kudos again for at least having great taste and fun while behind the wheel.
May 29th, 2009
We at MotoringFile have always been big supporters of putting your car keys away and not driving every so often. As much as I love to drive, personally I take public transportation almost exclusively during the week. Todd has a walkable commute and DB, well he sorta needs to drive living in Southern California. But regardless the idea of not driving everywhere isn’t new to us. So when MINI USA asked us if we’d be interested in supporting their new “Let’s Not Motor Day” campaign, we jumped at the chance.
Idea is to simply go to miniusa.com/#/play/letsNotMotor and pledge the miles you won’t be driving. A pretty radical idea for a car company we thought. It’s also a nice message for the brand to make.
No matter how environmentally friendly MINIs generally are, taking a day off of driving is a great idea for a lot of reasons. Less smog in the air, more gas in the pumps and less cars (even though their small) on the roads. Sounds like a great idea to us. And apparently to others as they already have over 100,000 miles pledged!
You can pledge your own non-driven miles below and join us on June 5th.
+ miniusa.com/#/play/letsNotMotor
