Electric MINI Test Drive
Where else but at Popular Mechanics would you see a test drive of an electric MINI? >What may come as a surprise to anybody interested in driving electric is that you can...
Argument for Tire & Wheel Insurance
When I bought my current 2005 MCS I opted (almost against my better judgement) for tire and wheel insurance. The plan was listed $500 and was good for five years and any...
MINI USA’s Agency BSSP Featured in Adweek
Adweek offers a fantastic glimpse into the inner works of MINI’s advertising agency BSSP. Anyone interested in advertising, media or even just how ideas are born, it’s worth a click. Here’s an...
White Roof Radio #148
Starting with Mr. Bridgar being on TV. Yea, that Fox team really butchared his name! You can check the link in yesterday’s show notes. Oh yea, Todd is the segue doctor, NOT...
Hammer and Coop in Secondlife
Those of you Second Life’rs out there might have already seen this. >California content developer Millions of Us recently wrapped up two months of in-world promotion for the auto maker, Mini Cooper....
MotorTrend Reports on MINI’s Cross-Over
MotorTrend (of all places) got a little nugget of information from Kay Segler, Mini’s vice president of brand management about the MINI cross-over we’ve been reporting on: >A Mini official has gone...
White Roof Radio #147
Todd and Gabe bent rims this week. Looks like Gabe actually wins. Click here for Gabe’s Flickr set for said broken wheel. Did you notice that Motoringfile is on a new server?...
Italian Job 2 Getting Closer?
Official information on what will apparently be titled “The Brazilian Job” has finally shown up on IMDB.com. We’re not sure if MINI’s will be involved (and rumors say no) but it’s worth...
MotoringFile Sponsor Shout-out
Time again to say thanks to the fine folks who pay the bills for us here at MotoringFile. We’d also like to give a special MF welcome to Prestige MINI, our newest...
MINI at Auto Shanghai 2007
The new MINI continues its worldwide triumph. At the 12th International Automobile & Manufacturing Technology Exhibition – or Auto Shanghai 2007 for short – the new MINI Cooper will be the central...