April 2007

Official MINI United 2007 Preview Video

Last week it was the official 2005 MINI United recap video. This week we’ve got the official 2007 preview video for MINI United. And if it didn’t look like the ultimate MINI...

MotoringFile Featured in MINI 50 Years

Back by popular demand, we’ve got more of MotoringFile feature in the new MINI 50 Years book. But first, a quick recap; Wednesday we brought you the news of a new MINI...

2007 MINI United & Dragon MotoringBadges

The wait is over. Today we’re happy to debut the 2007 MINI United and 2007 MINIs on the Dragon magnetic Motoring Badges. And instead of limiting the badges to their respective events,...

MINI Scores 5 (of 5) Stars in NCAP Crash Test

We’ve just learned from a source that the R56 MINI scored 5 (of 5) stars in the NCAP crash test. This is an improvement by one full star from the R50/R53 MINI...

MotoringFile Server Move Complete

With the help of some strong coffee and an army of MacBooks, our move to a new host is complete. However it’s worth mentioning that a handful of you will probably not...

Automotive Design & Production on MINI’s New Powerplant

The trade magazine Automotive Design & Publishing has an excellent article on MINI’s new powerplant developed and designed by BMW. Highly recommended reading for all MINi fans but especially those who are...

MINI 50 Years The Book

MINI 50 Years – the definitive MINI book chronicling the first 50 years of the MINI written by Rob Golding will be released this April 15th. Mr. Golding has many years experience...

Hammer & Coop: Kitsch Sells

New media weblog NewTeeVee.com has some commentary on why H&C Succeeds where so many other brands have failed recently: >MINI, maker of the retro Cooper S, approached viral advertising with no pretensions...