A new year, a new MINI. This time in the shape of the R55, due in the States in February. So also begins new promotions for the Clubman in the US. BSSP has some fantastic things on deck for us with this new MINI.
>The Clubman, Mini’s five-door, five seat hatchback, will begin to hit dealerships in Q1, and its full-swing campaign via BSSP, Sausalito, Calif., is expected to break in February.
>But the gifts the company is offering are a precursor to its arrival in the U.S., and show a decidedly artsy inclination in terms of co-branding.
One of the gifts will be the Visonaire xMINI Sound System we showed you back in November. It will be a set of five 12″ picture discs that play through a miniature Clubman that scoots around the platter.
Also on tap is something some readers have been dying to get their hands, or rather feet, on.
>The Mini Clubman Onitsuka Tiger shoe is available in some colors matching the Clubman, including black/silver and cream/British green. The Mini logo is placed on the heel of the shoe.
>Onitsuka, which sells its wares in outlets such as Urban Outfitters, is a brand that caters to a younger, sporty set.
[ Mini’s Clubman Model Begins Pre-Promotions ] Brandweek.com