A new year, a new MINI. This time in the shape of the R55, due in the States in February. So also begins new promotions for the Clubman in the US. BSSP has some fantastic things on deck for us with this new MINI.
>The Clubman, Mini’s five-door, five seat hatchback, will begin to hit dealerships in Q1, and its full-swing campaign via BSSP, Sausalito, Calif., is expected to break in February.
>But the gifts the company is offering are a precursor to its arrival in the U.S., and show a decidedly artsy inclination in terms of co-branding.
One of the gifts will be the Visonaire xMINI Sound System we showed you back in November. It will be a set of five 12″ picture discs that play through a miniature Clubman that scoots around the platter.
Also on tap is something some readers have been dying to get their hands, or rather feet, on.
>The Mini Clubman Onitsuka Tiger shoe is available in some colors matching the Clubman, including black/silver and cream/British green. The Mini logo is placed on the heel of the shoe.
>Onitsuka, which sells its wares in outlets such as Urban Outfitters, is a brand that caters to a younger, sporty set.
[ Mini’s Clubman Model Begins Pre-Promotions ] Brandweek.com
Hmm “Mini’s five-door, five seat hatchback”, Brandweek seems a tad out of touch heh.
I am looking forward to seeing what they come up for the Clubman. The first offering of the vinyl records is cute but not to sure how great of a advertising impact they will have as I don’t see them selling a huge number of the “Visionaire Sound” packages. The car has a lot of good advertising potential though I think.
Am I having deja vu, or was this posted before? I swear I’ve seen this post before.
Pretty cool (but pricey) ad campaign in my opinion.
Gifts?! How do I get my hands on a free (gift) Visionare 53? Or, do “gifts” cost $300+?
>Am I having deja vu, or was this posted before? I swear I’ve seen this post before.
From above…
>One of the gifts will be the Visonaire xMINI Sound System we showed you back in November.
You can revist that post <a href="https://www.motoringfile.com/2007/11/11/visonaire-x-mini-sound/" rel="nofollow">here</a>
I want one.
Okay, I am still missing the “gift” part
Nice touch. I recently came across (by accident) and added to my collection a nostalgic MINI music CD – complete with cardboard sleeve decorated with a red MINI drawn on the front – dating back to around the start of the new series release.
So as a prospect Clubman owner, should I expect to receive this ‘gift’in my mailbox anytime soon?