For about a dollar you can rent and MINI Cooper, MINI Cooper Clubman or a Smart car in Toronto. What’s the catch? The cars are covered with ads.
>CityFlitz, Toronto’s newest auto-sharing company, showcased its $1 a day rental program in Toronto at Yonge-Dundas Square yesterday.
>Its premise is simple: Drive around the city at least 30 kilometers a day in a car plastered with advertising, which heavily subsidizes the cost of the rental.
Even covered with ads, I’m pretty sure I’d rather drive a MINI than ride the bus.
+ How Do You Get a Car For a Loonie? / Blogto.com