MINI Builds Giant Snow Globe Outside NYC Macy’s
Here’s another in a long line of clever outdoor marketing put on by MINI. It’s pretty self-explanatory. Giant snow globe + MINI Countyrman = NYC street spectacle. Good stuff. More photos on MINI’s Facebook page.
<p>Very cool!</p>
<p>Also have on one the 3rd st. Prominade in Santa Monica. Yes, very cool!</p>
<p>Wouldn’t be cool if they could come up with a Foursquare badge? Check-in at MINI marketing spots (snow globe, vending machine, etc.) and get a discount on swags or a coupon for your next MINI.</p>
<p>Now only if I could shake it up with a semi to get the falling snow effect. Actually not horrible advertisement but a SUV in snow has been done a great many times before.</p>
<p>LOVE the 4-square idea! saw that they did a cereal box ad in san francisco, also for the mini countryman. their fb page has photos – fun stuff. <a href="http://www.facebook.com/album.php?aid=262292&id=8285708220" rel="nofollow ugc">http://www.facebook.com/album.php?aid=262292&id=8285708220</a></p>
<p>I was checking this out the other day and a hardened NY-er said “where’s all the floating snow in the snow globe???”</p>
<p>Great effort MINI – but I give it 95%…</p>
<p>JB</p>
<p>This is the great blog, I’m reading them for a while,
thanks for the new posts!</p>
<p>Â </p>