2019 Dakar Rally has finished after the tenth and final stage that saw yet another strong performance from the MINI crews. Stage 10 was 359 km in total, of which 112 km...
Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...
The Spanish duo of Joan ‘Nani’ Roma and co-driver Alex Haro put in another strong performance throughout Stage 9. From the start of the penultimate stage, Roma pushed hard in an effort...
The MINI 60 Years Edition has been officially announced celebrating the brands 60th birthday. The special edition F56 and F55 hatch ushers in some new styling elements for the brand such as...
MINI crews at Dakar 2019 achieved a stunning victory in today’s Stage 7 by taking all three top spots after a close race that ended with just 9min 28sec separating the winner...
Dakar 2019 resumed on Sunday 13th January after an official rest day, Stage 6 of 10 was an 810 km race of which 309 km were Special Stage, where competitors race against...
For the first time in recent memory Worldwide MINI sales were down. In 2018 MINI sales were down 2.8% as compared to the record sales achieved in 2017. In total the brand...
