Will a MINI SUV Damage the MINI Brand?

Over the past 5-6 years, MINI has used the “less is more” angle unabashedly in their marketing around the world. They’ve publicly made fun of SUV’s gas mileage and in subtle ways...

White Roof Radio #193

We start off talking about Apple stuff. Mainly Gabe’s new AppleTV. And I think it sounds pretty cool for playing music. What do you think? Gabe is talking about not going to...

White Roof Radio #192

We roll right into it. For those of you that wrote in about the audio quality, don’t worry, we got all of the messages. Todd recorded this week (and he will next...

Auto-Up Windows Delayed for 2008

As we reported a few months back, MINI has finally decided to give the US market a driver-side auto-up similar to the rest of the world. However it now looks like this...