JCW Motorsports

2007 MINI Challenge Announced

Official MIN Press Release (Hysterically Poor Translated English Version) The MINI CHALLENGE starts into its fourth season! And nothing from its fascination lost – on the contrary: The fan municipality of the...

Podcast

White Roof Radio #139

We go fairly long tonight getting caught up. But first, if you are going to AMVIV, be sure to download the event guide that Michael, Patricia and I did last week. Who...

MINI In the Press

MINI Using Service as Selling Point

From MSNBC: >Some aspects of Mini’s dealership experience are luxury grade, despite the affordable price of the car. Stylish waiting rooms often have big-screen TVs with xBox gaming consoles, and loaners are...

Best of the Web R53 MINI Cooper S

A MINI What?

This from GermanCarScene.com. >Benedikt Schiermeyer carried out the work for a customer, and even though it’s not what we’d do to a Cooper S, we have to admire his skills. Personally, I’ve...

Official News Sales

Worldwide MINI Sales Down For February

Official MINI Press Release: Sales of MINI did not quite reach the previous year’s level with 11,905 vehicles delivered in February (previous year: 12,215/-2.5%). The new MINI has been available in the...

MINI In the Press

Living the Brand

From latest edition of Autoweek: >When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners...