The online edition of BusinessWeek has a piece about MINI’s new advertising campaign Hammer & Coop. Here’s an excerpt: Webisodic marketing is part of a crucial trend toward advertisers creating engaging content rather...
MotoringFile reader and dual MINI owner Wayne Dyer has written an excellent comparison of his two MINIs: a 2004 MINI Cooper and the other a 2007 Cooper S. It’s both an excellent...
Here’s this week’s installment of MINI’s Hammer & Coop. And mark your calendars: next Monday night at midnight (EST) MotoringFile will be the place to see the web premier of the new...
One of our favorite official JCW accessories for the R50 & R53 has always been the JCW Suspension. It not only helps in the MINI handle the corners but also goes along...
Broadcast Newsroom has an article up about the mixing of the sound for Hammer & Coop, including some information on how the voice of Coop was done. Here’s an excerpt: The audio tracks...
Coming up in the April issue of Consumer Reports is their Automobile guide for 2007, which includes reliability rankings for the 2006/2007 model year. As Usual, Japanese brands dominate with Honda and...
MINI USA Press Release: MINI USA reported February sales of 2,368, down 12.0 percent compared to the 2,690 sold in February 2006. MINI USA also reported sales of 4,418 for the first...
Official MINI Press Release: Small car, big opportunities: The world premier of two additional MINI models will be celebrated at the 77th International Motor Show in Geneva. The new MINI One and...
[Updated w/Official English Press Release] MINI has officially announced the JCW kit for the R56 that we reported about earlier in the week. The kit includes a JCW exhaust, intake and ECU...
With momentum building for BMW’s new “Colorado” (code name only) MINI soft-roader, production plans are starting to take shape. And it was with this knowledge that I posed this specific question to...
