MINI Press Coverage
From MSNBC: >Some aspects of Mini’s dealership experience are luxury grade, despite the affordable price of the car. Stylish waiting rooms often have big-screen TVs with xBox gaming consoles, and loaners are...
This from GermanCarScene.com. >Benedikt Schiermeyer carried out the work for a customer, and even though it’s not what we’d do to a Cooper S, we have to admire his skills. Personally, I’ve...
Not much set-up needed here other then… watch this…
From latest edition of Autoweek: >When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners...
While it technically may be a bit early, here is a great story about the anniversary of the conceptual birth of the Mini. It includes 50 things that you may or may...
The online edition of BusinessWeek has a piece about MINI’s new advertising campaign Hammer & Coop. Here’s an excerpt: Webisodic marketing is part of a crucial trend toward advertisers creating engaging content rather...
Broadcast Newsroom has an article up about the mixing of the sound for Hammer & Coop, including some information on how the voice of Coop was done. Here’s an excerpt: The audio tracks...
Coming up in the April issue of Consumer Reports is their Automobile guide for 2007, which includes reliability rankings for the 2006/2007 model year. As Usual, Japanese brands dominate with Honda and...
You will actually be able to check this out in the March 05 issue. >When the Mini Cooper folks took me and a few other automotive journalists to a racetrack to test...
Next week, the fine state of Nebraska finally gets their very own MINI Cooper dealer! >Pop-art colors stand out against matte-black at the new Markel Mini Cooper dealership. The colors correspond to...