Convincing James May to Buy an Electric MINI Cooper SE
James May is a curmudgeon. And we love that. All of us who got to know him on Top Gear and now on the Grand Tour (and sometimes at Drive Tribe) know...
The Future of MINI Infotainment Was Just Revealed
This week BMW took the wraps off of its first all electric sedan, the BMW i4. While everyone has been focused on the healthy grille, there are a number of innovations that...
MINI USA Makes the $19,750 Cooper Oxford Edition Available to Everyone
It’s been a long time since there was a MINI Cooper Under $20,000. However MINI USA is getting aggressive in trying to offer lower cost models and has extended the availability of...
US MINI Dealers to Get More Support From MINIUSA
The elelctric MINI Cooper SE can’t come soon enough for dealers. While dealers are excited about the new model, dealers have been hit hard by slowing sales and profitability issues. According to...
The Electric MINI Cooper SE is Already in Big Demand
Head of MINI USA Michael Peyton is seeing very positive signs with the electric MINI Cooper SE. In an interview with Automotive News, Peyton went into detail on the early success. “We’ve...
Is Anyone Else Nervous About MINI Going All Electric?
The classic sound of a high-performance four cylinder MINI will soon be a thing of the past. Some rumors point to MINI aggressively moving to an all electric line-up for its small...
Making the Case for Winter Tires With Our All4 JCW Clubman
Our JCW Clubman is unstoppable in the snow. But it’s not because of it’s All4 system. Do you know what kind of tires your MINI has? From the factory most models come...
Testing MINIUSA’s $19,750 Oxford Edition MINI Cooper
The Truth About Cars recently had a chance to spend some time with MINIUSA’s $20,600 Oxford Edition MINI Cooper and came away impressed by the value and overall package. No, it’s not...
Electric MINI Cooper SE Video Review
A few weeks ago we were invited to test the all electric MINI Cooper SE ahead of it’s launch this spring. What we found was a car that defied most of our...
Meet the New Shape of MINI Wheels
Along with all automakers, MINI and BMW are re-evaluating every aspect of the car to reduce drag and gain efficiency. Key to this is wheel design. MINI’s first stab at this are...