Head Of MINI Design Oliver Heilmer On The New Countryman & MINI’s Future
The all new MINI Countryman is here and as much as it looks like a simple LCI, it actually previews a larger change for the brand. In this interview MINI’s head of...
World Premier: the Refreshed 2021 MINI Countryman
The MINI Countryman has been a runaway success for the MINI brand since it’s inception a decade ago. While plenty attention has been paid to the electric Mini Cooper SE and JCW...
the $20,000 MINI Officially Returns with the MINI Oxford Edition Now for Everyone
The MINI Oxford Edition is now now officially available for everyone. After we broke the news earlier this year,MINI USA today announced that it is now making its value-oriented MINI Oxford Edition line-up...
The Ultimate Off-Road MINI is Here: the X-raid Countryman
The Dakar rally team X-raid knows MINIs. They’ve won the five times with them over the past eight years and have a history of off-road innovation. Now they’re applying a bit of...
2020 MINI JCW GP – An In-Depth Design Review
While COVID has slow the roll-out of the 2020 MINI JCW GP, initial deliveries are just starting to hit showrooms throughout Europe. To coincide with this MINI has released a an in-depth...
What its Like to Drive the Electric MINI Cooper SE Through Vegas
The all electric MINI Cooper SE is perhaps the most important car MINI has released since the R50. While it won’t be a massive volume seller, it is an important test as...
MINI to Become an Electric Brand
The sound of a MINI’s engine popping and burbling may soon be just a memory. MINI has gone on record in saying that the brand will eventually transition to an electric brand....
Watch Press Coverage of the Original R50 MINI Launch 20 Years Ago
Shockingly it’s been nearly 20 years since the R50 MINI was introduced at the Paris motor show in the fall of 2000. Two decades and three generations on the original “new” MINI...
To Brighten Your Day, Here’s the New 2020 MINI Convertible Sidewalk Edition
The 2020 MINI Convertible Sidewalk Edition is a well designed global special edition F57 that’s perfectly suited for this time of year. So to celebrate and perhaps lift some spirits, here’s the...
COVID-19 Forces a Key Option on the Electric MINI Cooper SE To Change
COVID-19 has made MINI make a name change to a key option on the new electric MINI Cooper SE. The optional yet iconic MINI wheel on the Cooper SE was launched as...