MINI Names its First Woman as Head of the Brand
Over 20 years since BMW relaunched the brand, MINI has it’s first women as it head. As of this week Stefanie Wurst will take the reigns of MINI succeeding Bernd Körber who...
Premier: MINI Recharged – Official Classic Mini Electric Conversion Kit
On the heels of the one-off classic Mini electric in 2018, MINI has created a conversion kit that makes a classic Minis fully electric. The process is fully reversible and includes carefully...
Giant Killer: The Story of The MINI Cooper
MINI USA has collaborated with Motor Trend to create an all new documentary about the MINI Cooper and specifically LAP Motorsports recent success. As narrated by MINI USA’s Head of Marketing, Product...
The MINI Cooper SE in New York – Gallery
MINI has been spanning Europe with travel pieces that highlight a MINI model in a different location. For the holiday season, MINI has traveled outside of Europe and to New York where...
MINI Netherlands presents two Dutch MINI Voices: BYBORRE and Studio RENS
O F F I C I A L R E L E A S E During the DDW the work and ideas of more than 2,600 designers are presented to more than...
Dogs and MINIs – Holiday Travel Tips
MINI UK has partnered with Dogs Trust, the UK’s largest dog welfare charity, on a mission to help dogs travel happier across the nation and become the first officially dog-friendly car retailer...
MINI USA to Offer Limited Edition Rooftop Designs From 1st Generation Americans
MINI USA has teamed up with emerging artists to create the first ever limited edition rooftop designs for the MINI hatch. Even cooler the brand has created this to celebrate National Immigrants...
MINI USA Launches The MINI Anniversary Edition
The MINI Anniversary Edition we detailed last July is finally coming to the US market. With reportedly only 75 being imported, the MINI Anniversary Edition is based on the JCW hardtop with...
MINI’s Start-up Accelerator Announces Five New Start-up Partners
URBAN-X is MINI’s own start-up accelerator intended to support new ideas coming to market. Whether they be directly associated with mobility or not, these are start-ups that have an idea but need...
MINI John Cooper Works Team Returns To Watkins Glen
Official Release MINI USA and the MINI John Cooper Works Team returns to the track this weekend at Watkins Glen International in Watkins Glen, N.Y., fielding cars in both the Touring Car (TC) and Touring Car A...