MINI Names its First Woman as Head of the Brand

Over 20 years since BMW relaunched the brand, MINI has it’s first women as it head. As of this week Stefanie Wurst will take the reigns of MINI succeeding Bernd Körber who...

Giant Killer: The Story of The MINI Cooper

MINI USA has collaborated with Motor Trend to create an all new documentary about the MINI Cooper and specifically LAP Motorsports recent success. As narrated by MINI USA’s Head of Marketing, Product...

The MINI Cooper SE in New York – Gallery

MINI has been spanning Europe with travel pieces that highlight a MINI model in a different location. For the holiday season, MINI has traveled outside of Europe and to New York where...

Dogs and MINIs – Holiday Travel Tips

MINI UK has partnered with Dogs Trust, the UK’s largest dog welfare charity, on a mission to help dogs travel happier across the nation and become the first officially dog-friendly car retailer...

MINI USA Launches The MINI Anniversary Edition

The MINI Anniversary Edition we detailed last July is finally coming to the US market. With reportedly only 75 being imported, the MINI Anniversary Edition is based on the JCW hardtop with...

MINI John Cooper Works Team Returns To Watkins Glen

Official Release MINI USA and the MINI John Cooper Works Team returns to the track this weekend at Watkins Glen International in Watkins Glen, N.Y., fielding cars in both the Touring Car (TC) and Touring Car A...