MINI Vision Urbanaut: The Virtual Concept Becomes Real
The MINI Urbanaught concept released last year was a shocking new take on the brand and also the idea of a car concept itself. Beyond the fact that it was essentially a...
MINI USA Introduces MINI Anywhere – A Platform for Buying MINIs Online
MINI USA is introducing an entirely new and digital way to buy MINIs called MINI Anywhere. As a response to COVID and the general buying patterns of customers, MINI Anywhere aims to...
The Prince of Wales Celebrates 20 Years of the Modern MINI
OFFICIAL RELEASE His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the...
MINI JCW Convertible Heads To Nürburgring 24 hours
The Nürburgring 24 Hours race is the most grueling race in the world. Through day and night, through sun, rain, sleet, snow and total darkness racers take on the ultimate challenge on...
July 24th Declared the National Day of Motoring
MINI USA has worked together with the National Day Archives to create an official National Day of Motoring and a corresponding event called MINI Together. The event helps to take the place...
BMW Partners With Pirelli To Introduce The First Sustainable Tire
Green tires are here. MINI’s parent company BMW is partnering with Pirelli to create a new class of sustainable tires to help regulate an industry that has done its fair share of...
Camping with the Electric MINI Cooper SE
As long as you’re not in North American (where these accessories aren’t sold) you can take your electric MINI camping with ease. And interestingly the full electric MINI is particularly well suited...
Official: Next Generation MINI Convertible is Coming
In a surprising move MINI has announced a successor to the current MINI Convertible. While the details are scarce MINI has given us a date: 2025. Now the big question – will...
Global MINI Sales Up 16% in Q1
With parts of the world still reeling from Covid-19, MINI is seeing some very positive movement globally. Global MINI sales surged 15.9% for the first quarter of 2021 despite many markets dealing...
Electric MINI Cooper SE Accessories Launch
Giving the smaller MINIs more utility is something owners have been doing for years. Now MINI is focusing on that with a series of new and updated accessories launching with the the...