The Olympic MINI Miniature

BMW and MINI are heavily involved with the 2012 London Olympics. They’re officially handling much of the transportation logistics for the games, and they even participated in the opening ceremonies. The BMW...

MINI USA Posts Best Sales Ever for July Up 24%

We always knew the Countryman would help MINI in regards to sales. But never has that been more the case for the US market this past month. The small crossover got within...

MINI Concept Retrospective: 1997-2012

MINI uses concept cars differently than many other car companies. Mainly, MINI will often use their concept vehicles to give the public a preview of actual cars to come, not just pie-in-the-sky...

The Desafío Litoral Feels the Heat

Shortly before the end of the Desafío Litoral in South America, Nani Roma of the X-raid Team is required to push to the limit with his MINI ALL4 Racing in order to...

Video: MINI Announces “Win Small” Campaign

[Official Release] To celebrate Team USA at the 2012 Olympic and Paralympic Games, MINI USA is launching its new marketing campaign, “Win Small.” People remember the surprise heroes… The unexpected underdogs who...